N a n o d e g r e e p r o g r a m s y L l a b u s


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DMND Syllabus (2)

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LESSON FIVE

Measure Impact

As with all marketing campaigns, you’ll need to measure 

the impact of you social media efforts. Measure success 

in different platforms and learn the formula to predict 

virality.

LESSON SIX

Jobs in Social Media

Marketing

We describe what it’s like to be a social media marketer 

and what skills recruiters look for in the hiring process.



Digital Marketing  |  9

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Course 4: Social Media Advertising (Paid)

Cutting through the noise in social media can be challenging, and often, marketers must use paid 

social media marketing strategies to amplify their message. In this course, you learn about the 

opportunities for targeted advertising in social media and how to execute advertising campaigns that 

resonate with your audience.




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