About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong



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The Four The Hidden DNA of Amazon

Chapter 9: The Fifth Horseman?
1
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January 28, 2015. 
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. Cobb, Jeff. “Tesla Model S Is World’s Best-Selling Plug-in Car for 
Second Year in a Row.” GM-Volt. January 20, 2017. 
http://gm-
volt.com/2017/01/27/tesla-model-s-is-worlds-best-selling-plug-in-car-
for-second-year-in-a-row/
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17
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Reservations.” Bloomberg. April 7, 2016. 
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.
18
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2015 sale: IFR.” Reuters. May 20, 2016. 
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lower-price-than-its-august-2015-sale-ifr.html
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19
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mother of all missions …” Tesla. December 9, 2013. 
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2017. 
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21
. Shontell, Alyson. “Uber is the world’s largest job creator, adding 
about 50,000 drivers per month, says board member.” 
Business 
Insider.
 March 15, 2015. 
http://www.businessinsider.com/uber-
offering-50000-jobs-per-month-to-drivers-2015-3
.


22
. Uber Estimate. 
http://uberestimator.com/cities
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23
. Nelson, Laura J. “Uber and Lyft have devastated L.A.’s taxi industry, 
city records show.” 
Los Angeles Times.
 April 14, 2016. 
http://www.latimes.com/local/lanow/la-me-ln-uber-lyft-taxis-la-
20160413-story.html
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24
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February 2017. 
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new-york-city/
.
25
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26
. Deamicis, Carmel. “Uber Expands Its Same-Day Delivery Service: 
‘It’s No Longer an Experiment’.” 
Recode.
 October 14, 2015. 
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27
. Smith, Ben. “Uber Executive Suggests Digging Up Dirt on 
Journalists.” Buzz-Feed. November 17, 2014. 
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digging-up-dirt-on-journalists?
utm_term=.rcBNNLypG#.bhlEEWy0N
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28
. Warzel, Charlie. “Sexist French Uber Promotion Pairs Riders With 
‘Hot Chick’ Drivers.” BuzzFeed. October 21, 2014. 
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promotion-pairs-lyon-riders-with-a?
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.
29
. Welch, Chris. “Uber will pay $20,000 fine in settlement over ‘God 
View’ tracking.” 
The Verge.
 January 6, 2016. 
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30
. Fowler, Susan J. “Reflecting on One Very, Very Strange Year at 
Uber.” February 19, 2017. 
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very-strange-year-at-uber
.
31
. Empson, Rip. “Black Car Competitor Accuses Uber Of DDoS-Style 
Attack; Uber Admits Tactics Are ‘Too Aggressive.’” 
TechCrunch.
 
January 24, 2014. 
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competitor-accuses-uber-of-shady-conduct-ddos-style-attack-uber-
expresses-regret/
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32
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33
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York Times.
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_r=0
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34
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Fast Company
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36

http://www.andnowuknow.com/buyside-news/walmarts-strategy-
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BeBusinessed.com
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from International Business Machines Corporation website. 
https://www.ibm.com/investor/financials/financial-reporting.html
.



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