About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong

part=single
.
49
. Rego, Matt. “Why Walmart’s Stock Price Keeps Falling (WMT).” 
Seeking Alpha. November 11, 2015. 
http://www.investopedia.com/articles/markets/111115/why-walmarts-
stock-price-keeps-falling.asp
.
50
. Rosoff, Matt. “Jeff Bezos: There are 2 types of decisions to make, and 
don’t confuse them.” 
Business Insider
. April 5, 2016. 
http://www.businessinsider.com/jeff-bezos-on-type-1-and-type-2-
decisions-2016-4
.
51
. Amazon.com. 2016 Letter to Shareholders. Accessed April 25, 2017. 
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-
reportsannual
.
52
. Bishop, Todd. “The cost of convenience: Amazon’s shipping losses 
top $7B for first time.” GeekWire. February 9, 2017. 
http://www.geekwire.com/2017/true-cost-convenience-amazons-
annual-shipping-losses-top-7b-first-time/
.
53
. Letter to Shareholders.
54
. Stanger, Melissa, Emmie Martin, and Tanza Loudenback. “The 50 
richest people on earth.” 
Business Insider.
 January 26, 2016. 
http://www.businessinsider.com/50-richest-people-on-earth-2016-1
.
55
. “The Global Unicorn Club.” 
CB Insights.
 
https://www.cbinsights.com/research-unicorn-companies
.

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56
. Amazon.com. FY16-Q4 for the Period Ending December 31, 2016 
(filed February 2, 2017), p. 13, from Amazon.com, Inc. website. 
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-
reportsother
.
57
. Goodkind, Nicole. “Amazon Beats Apple as Most Trusted Company 
in U.S.: Harris Poll.” Yahoo! Finance. February 12, 2013. 
http://finance.yahoo.com/blogs/daily-ticker/amazon-beats-apple-most-
trusted-company-u-harris-133107001.html
.
58
. Adams, Susan. “America’s Most Reputable Companies, 2015.” 
Forbes
. May 13, 2015. 
https://www.forbes.com/sites/susanadams/2015/05/13/americas-most-
reputable-companies-2015/#4b231fd21bb6
.
59
. Dignan, Larry. “Amazon posts its first net profit.” CNET. February 22, 
2002. 
https://www.cnet.com/news/amazon-posts-its-first-net-profit/
.
60
. Amazon.com. 2015 Q1-Q3 Quarterly Reports. Accessed April 7, 2017. 
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-
sec&control_selectgroup=Quarterly%20Filings#10368189
.
61
. King, Hope. “Amazon’s $160 billion business you’ve never heard of.” 
CNN Tech. November 4, 2015. 
http://money.cnn.com/2015/11/04/technology/amazon-aws-160-
billion-dollars/
.
62
. 
http://www.marketwatch.com/investing/stock/twtr/financials
.
63
. L2 Inc. “Scott Galloway: This Is the Top of the Market.” L2 Inc. 
February 16, 2017. 
https://www.youtube.com/watch?v=uIXJNt-
7aY4&t=1m8s
.
64
. 
https://www.nytimes.com/2017/06/16/business/dealbook/amazon-
whole-foods.html?_r=0
.
65
. Rao, Leena. “Amazon Prime Now Has 80 Million Members.” 
Fortune.
 
April 25, 2017. 
http://fortune.com/2017/04/25/amazon-prime-
growing-fast/
.
66
. Griffin, Justin. “Have a look inside the 1-million-square-foot Amazon 
fulfillment center in Ruskin.” 
Tampa Bay Times.
 March 30, 2016. 
http://www.tampabay.com/news/business/retail/have-a-look-inside-
the-1-million-square-foot-amazon-fulfillment-center-in/2271254
.
67
. Tarantola, Andrew. “Amazon is getting into the oceanic freight 
shipping game.” 
Engadget
. January 14, 2016. 

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https://www.engadget.com/2016/01/14/amazon-is-getting-into-the-
oceanic-freight-shipping-game/
.
68
. Ibid.
69
. Yahoo! Finance. 
https://finance.yahoo.com/
.
70
. Kapner, Suzanne. “Upscale Shopping Centers Nudge Out Down-
Market Malls.”