About the Book Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong

Are you comfortable with public failure?
Most  failures  are  private:  you  decide  law  school  isn’t  for  you  (bombed  the
LSAT); you decide to spend more time with your kids (got fired), or you’re
working  on  a  bunch  of  “projects”  (can’t  get  a  job).  However,  there’s  no
hiding with your own business failure. It’s 
you
, and if you’re so awesome, it

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must succeed … right? Wrong, and when it doesn’t, it feels like elementary
school,  where  the  marketplace  is  a  sixth  grader  laughing  at  you  because
you’ve wet your pants … times a hundred.