Fundamentals of Management, 8th ed



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Management in Action

Social Entrepreneurship at Its Finest

“We function much as venture capitalists do in the private sector. You could

say we’re social VCs.”

—Neal Keny-Guyer, CEO of Mercy Corps

In the aftermath of the devastating earthquake that struck the island nation of

Haiti in January 2010, Oregon-based Mercy Corps arrived with a team of

emergency-response experts from around the world. Focusing on immediate

humanitarian needs, the team delivered food to overwhelmed hospitals and set

up services to provide clean water. Mercy Corps also initiated a work-for-cash

program that paid survivors to aid in clearing debris and restoring buildings,

thus providing them with a little dignity along with the means to purchase

supplies for their families and jumpstart the local economy. In addition, the

organization set up trauma centers for children, using counseling methods that it

had helped to develop in the wake of the 9/11 terrorist attacks in New York City

eight years earlier. Similarly, following the devastating earthquake and tsunami

that struck Japan in March 2011, Mercy Corps delivered emergency supplies and

set up such programs as Comfort for Kids to help children deal with the

emotional effects of a large-scale disaster.

Obviously, Mercy Corps isn’t a newcomer to the enterprise of providing

humanitarian aid. Founded in 1979 as the Save the Refugees Fund, a task force

to help victims of famine and genocide in Cambodia, it expanded in 1982,

becoming Mercy Corps International to reflect its broader mission. Since its

Sergii Tsololo/Photos.com



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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.



founding, the nonprofit organization has provided $2 2 billion in humanitarian aid

and development assistance to people in 114 countries and annually reaches

nearly 19 million people in 36 nations.

Mercy Corps’ approach to on-the-ground assistance also involves more than

immediate-response and emergency-relief services, as noted in its mission statement:

Mercy Corps has learned that communities recovering from war or social

upheaval must be the agents of their own transformation for change to

endure. It’s only when communities set their own agendas, raise their

own resources, and implement programs themselves that the first

successes result in the renewed hope, confidence, and skills to continue

their development independently.

Mercy Corps thus works to foster “sustainable community development that

integrates agriculture, health, housing and infrastructure, economic development,

education, and environment and local management,” as well as launching

“initiatives that promote citizen participation, accountability, conflict management,

and the rule of law.” In India, for example, Mercy Corps has taught small-scale tea

farmers sustainable ways to grow organic teas and get fair prices for them. On

plantations owned by big tea companies, it’s helped not only to improve living

and economic conditions in worker villages but also to form self-governing

Community Initiative Groups to manage ongoing community needs in education,

infrastructure, and employment. In southern Sudan, which has been torn by

Africa’s longest civil war, Mercy Corps has built networks of local organizations to

provide such essential services as adult literacy, orphan care, and HIV/AIDS

counseling; other programs have helped to build roads and community centers

and to electrify villages.

LAN/C


orbis

Mercy Corps is a global humanitarian not-for-profit organization that provides assistance in the

wake of war, social upheaval, or natural disaster.


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