Learn from the community
The feeling of community will allow you creating an atmosphere from which you can learn
about your customers and about your products as well. Interaction with buyers will help you
explore their motives and needs when buying from you, as well as what inspires them to buy.
Interaction with potential buyers will help you discover dilemmas they might have, as well as
what drives them to make a decision to buy or not to buy.
Your online community will help you learn about your target audience, how they feel, how they
react, what they expect, etc. This kind of feedback is valuable information, as it will affect other
aspects of your business in a positive way.
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