UNIT 10
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Marketing and Advertising
(a) a. ii b. v c. i d. iv e. vi f. viii g. iii h. vii i. x j. ix k. xi
(b) a. iv b. v c. vi d. iii e. vii f. ii g. ix h. viii i. i j. xiv
k. x l. xiii m. xi n. xii
(c) 1. the classifieds 2. the watershed 3. jingle 4. brand
recognition 5. Prime time 6. cold calling 7. focus group
8. generic advertising 9. negative publicity 10. logo
11. subliminal messages 12. slogan
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(d) 1. ratings 2. demographics 3. viewers(hip) 4. penetrating
5. subscription 6. merchandise 7. placement
(e) 1. circulation 2. cash cow 3. target market 4. trade
magazine 5. direct mail 6. pitch 7. soundbites 8. market
share 9. agency 10. buzzword 11. spread 12. tabloid
13. press 14. infomercial/spot
In the news
(a) a.ii b.iii c.vi d.iv / v e.vii f.iv / v g.i h.viii i.xi j.ix k.x
(b) 1. journalistic privilege 2. rolling news 3. editorial bias
4. terrestrial television
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(c) 1. cut 2. withdraw/issue 3. issued 4. issued
5. broke/protecting 6. streamed 7. cut/spoofed 8. caused
9. anchored 10. round 11. went 12. verified 13. chasing
14. launched 15. cross 16. lead 17. made 18. interrupt
Hollywood and the Film Industry
(a) a. xi b. x c. i d. ii e. v f. iv g. ix h. viii i. iii j. vi k. vii
(b) 1. feature film 2. opening night 3. general release
4. movie premiere 5. release date 6. ensemble cast
7. leading lady 8. critical reception 9. tour de force
performance 10. red carpet 11. final cut
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(c) 1. screen test 2. running time 3. post-production 4. extra
5. sequel 6. method 7. typecast 8. anticlimactic
9. mainstream
10. cliffhanger 11. tearjerker 12. swash-
buckler 13. plot 14. adaptation 15. flop 16. chemistry
17. protagonist 18. stock 19. remake 20. screenplay
(d) 1. cast 2. shortlisted 3. based 4. adapted 5. picked
6. inspired 7. stays
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The music industry
(a) 1. xii 2. xiii 3. vi 4. v 5. xiv 6. iii 7. ii 8. i 9. viii
10. x 11. vii 12. xi 13. ix 14. iv
(b) 1. signed 2. cover 3. mimed 4. gave 5. doing
6. cracked 7. collaborated 8. bringing 9. sales 10. added
11. top 12. lift 13. fill 14. went
(c) 1. posthumous 2. supporting 3. demo 4. ballads
5. playlist 6. key/tune 7. range 8. key/tune-flat
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(d) 1. vii 2. iv 3. i 4. viii 5. vi 6. iii 7. v 8. ii
(e) 1. house band 2. supporting act 3. studio album 4. indie
music 5. easy listening 6. booking agent 7. road manager
8. recording contract
The critics and reviews
(a) 1. acclaim 2. hype / abysmal 3. interwoven / compelling
4. Lauded 5. consensus 6. frenetic / suspense / finale
7. unparalleled/virtuoso 8. unanimous/amplify
9. groundbreaking/authentic 10. incoherent/ensemble
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(b) raved / scratched / tackle / delved / missed / promises /
delivers / conveyed / evoking / trivialised / come
(c) 1. nailbiting 2. harrowing 3. enigmatic 4. intoxicating
5. visceral 6. buoyant 7. unapologetic 8. engaging
9. pretentious 10. refreshing
(d) 1. refreshing 2. unapologetic 3. harrowing 4. buoyant
5. engaging 6. nailbiting 7. pretentious 8. enigmatic
9. intoxicating 10. visceral
(e) 1. riveting, spellbinding, enthralling, absorbing, enrapturing,
gripping, fascinating, captivating
2. dull, vapid, prosaic, wearisome, insipid, bromidic, pedestrian,
lustreless
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Television, Radio and the Internet
(a) 1. pay-per-view - cable - hopping 2. wireless - broadband
- bluetooth 3. server - search engine - firewall 4. social -
broadcast - premiere 5. anti-virus - open-source - upgrade
6. reality - prime-time - studio
(b) terminal / watershed / commercial / infomercials / Terrestrial /
stock / pickings / netizen
(c) 1. opens 2. presents/poses 3. monitor/control
4. keep/stay 5. willing/prepared 6. rely/depend/count
7. protected 8. returned 9. hide/run 10. spreading
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