Why is this chapter important?
Your findings may be extremely valid and important. However, if the referees are
not able to see or understand your findings because you have neither highlighted
nor described them clearly enough, then your paper may not be published. Your
contribution to the community may thus vanish into oblivion. In the words of
English botanist, Sir Francis Darwin: In science the credit goes to the man who
convinces the world, not to the man to whom the idea first occurred.
This chapter outlines how to use visual techniques (i.e. layout and sentence / para-
graph length) and good use of language to make readers notice your key findings.
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