HOW TO START YOUR OWN RELIGION
Step One: Sell Hope to the Hopeless
I’ll never forget the first time someone told me I had blood on my hands. I remember it as if it
were yesterday.
It was 2005, a sunny, crisp morning in Boston, Massachusetts. I was a university student then
and walking to class, minding my own business, when I saw a group of kids holding up pictures
of the 9/11 terrorist attacks with captions that read, “America Deserved It.”
Now, I don’t consider myself the most patriotic person by any stretch of the imagination, but
it seems to me that anyone holding such a sign in broad daylight immediately becomes a highly
punchable person.
I stopped and engaged the kids, asking what they were doing. They had a little table set up
with a smattering of pamphlets on top. One had Dick Cheney with devil’s horns drawn on him
and the words “Mass Murderer” written beneath. Another had George W. Bush with a Hitler
mustache.
The students were part of the LaRouche Youth Movement, a group started by the far-left
ideologue Lyndon LaRouche in New Hampshire. His acolytes would spend countless hours
standing around college campuses in the Northeast, handing out flyers and pamphlets to
susceptible college kids. And when I came upon them, it took me all of ten seconds to figure out
what they actually were: a religion.
That’s right. They were an ideological religion: an antigovernment, anticapitalist, anti–old
people, antiestablishment religion. They argued that the international world order, from top to
bottom, was corrupt. They argued that the Iraq War had been instigated for no other reason than
that Bush’s friends wanted more money. They argued that terrorism and mass shootings didn’t
exist, that such events were simply highly coordinated governmental efforts to control the
population. Don’t worry right-wing friends, years later, they would draw the same Hitler
mustaches and make the same claims about Obama—if that makes you feel any better. (It
shouldn’t.)
What the LaRouche Youth Movement (LYM) does is pure genius. It finds disaffected and
agitated college students (usually young men), kids who are both scared and angry (scared at the
sudden responsibility they’ve been forced to take on and angry at how uncompromising and
disappointing it is to be an adult) and then preach one simple message to them: “It’s not your
fault.”
Yes, young one, you thought it was Mom and Dad’s fault, but it’s not their fault. Nope. And I
know you thought it was your shitty professors and overpriced college’s fault. Nope. Not theirs,
either. You probably even thought it was the government’s fault. Close, but still no.
See, it’s the system’s fault, that grand, vague entity you’ve always heard about.
This was the faith the LYM was selling: if we could just overthrow “the system,” then
everything would be okay. No more war. No more suffering. No more injustice.
Remember that in order to feel hope, we need to feel there’s a better future out there (values);
we need to feel as though we are capable of getting to that better future (self-control); and we
need to find other people who share our values and support our efforts (community).
Young adulthood is a period when many people struggle with values, control, and
community. For the first time in their lives, kids are allowed to decide who they want to be. Do
they want to become a doctor? Study business? Take a psychology course? The options can be
crippling.
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And the inevitable frustration causes a lot of young people to question their values
and lose hope.
In addition, young adults struggle with self-control.
5
For the first time in their lives, they
don’t have some authority figure watching over them 24/7. On the one hand, this can be
liberating, exciting. On the other, they are now responsible for their own decisions. And if they
kind of suck at getting themselves out of bed on time, going to their classes or a job, and
studying enough, it’s tough to admit that there’s no one to blame but themselves.
And finally, young people are particularly preoccupied with finding and fitting into a
community.
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Not only is this important for their emotional development, but it also helps them
find and solidify an identity for themselves.
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People like Lyndon LaRouche capitalize on lost and aimless young people. LaRouche gave
them a convoluted political explanation to justify how disaffected they felt. He gave them a sense
of control and empowerment by outlining a way (supposedly) to change the world. And finally,
he gave them a community where they “fit in” and know who they are.
Therefore, he gave them hope.
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“Don’t you think this is taking it a little too far?” I asked the LYM students that day, pointing
to the pictures of the World Trade Center towers featured on their pamphlets.
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“No way, man. I say we’re not taking it far enough!” one of the kids replied.
“Look, I didn’t vote for Bush, and I don’t agree with the Iraq War, either, but—”
“It doesn’t matter who you vote for! A vote for anyone is a vote for the corrupt and
oppressive system! You have blood on your hands!”
“Excuse me?”
I didn’t even know how to punch someone, yet I found myself balling my hands into fists.
Who the fuck did this guy think he was?
“By participating in the system, you are perpetuating it,” the kid continued, “and therefore
are complicit in the murder of millions of innocent civilians around the world. Here, read this.”
He shoved a pamphlet at me. I glanced at it, turned it over.
“That’s fucking stupid,” I said.
Our “discussion” went on like this for another few minutes. Back then, I didn’t know any
better. I still thought stuff like this was about reason and evidence, not feelings and values. And
values cannot be changed through reason, only through experience.
Eventually, after I had gotten good and pissed off, I decided to leave. As I started walking
off, the kid tried to get me to sign up for a free seminar. “You need to have an open mind, man,”
he said. “The truth is scary.”
I looked back and replied with a Carl Sagan quote I had once read on an internet forum: “I
think your mind is so open your brain fell out!”
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I felt smart and smug. He, presumably, felt smart and smug. No minds were changed that
day.
We are the most impressionable when things are at their worst.
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When our life is falling apart, it
signifies that our values have failed us, and we’re grasping in the dark for new values to replace
them. One religion falls and opens up space for the next. People who lose faith in their spiritual
God will look for a worldly God. People who lose their family will give themselves away to their
race, creed, or nation. People who lose faith in their government or country will look to extremist
ideologies to give them hope.
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There’s a reason that all the major religions in the world have a history of sending
missionaries to the poorest and most destitute corners of the globe: starving people will believe
anything if it will keep them fed. For your new religion, it’s best to start preaching your message
to people whose lives suck the most: the poor, the outcasts, the abused and forgotten. You know,
people who sit on Facebook all day.
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Jim Jones built his following by recruiting the homeless and marginalized minorities with a
socialist message minced with his own (demented) take on Christianity. Hell, what am I saying?
Jesus Christ did the same damn thing.
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Buddha, too. Moses—you get the idea. Religious leaders
preach to the poor and downtrodden and enslaved, telling them that they deserve the kingdom of
heaven—basically, an open “fuck you” to the corrupt elites of the day. It’s a message that’s easy
to get behind.
Today, appealing to the hopeless is easier than ever before. All you need is a social media
account: start posting extreme and crazy shit, and let the algorithm do the rest. The crazier and
more extreme your posts, the more attention you’ll garner, and the more the hopeless will flock
to you like flies to cow shit. It’s not hard at all.
But you can’t just go online and say anything. No, you must have a (semi-)coherent message.
You must have a vision. Because it’s easy to get people riled up and angry about nothing—the
news media have created a whole business model out of it. But to have hope, people need to feel
that they are a part of some greater movement, that they are about to join the winning side of
history.
And, for that, you must give them faith.
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