Grading Policy and Assessment Criteria

 

 

Literature 

 

 

 

Main literature: 

1.  Guffey, M.E., and Loewy, D. (2011) Business Communication: Process & Product. 7

th

 ed. Mason: 

South-Western Cengage Learning.  

2.  Sigala, M., Christou E., and Gretzel, U. (2012) Social media in travel, tourism and hospitality: theory, 

practice and cases. Furnham – Burlington: Ashgate Publishing. 

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16 

 

Additional literature and resources: 

      To be provided by the lecturer: available conferences, seminars in this field as well as internet 

materials such as online resources, flipped classes, youtube sessions etc. 

 

Knowledge evaluation 

 

 

Structure of the forms of knowledge control 

The final grade for the discipline includes: 

- 

Activity / Participation   -------------------15% 

- 

Midterm project    --------------------------20% 

- 

Assignments (Tasks completed) -------- 35%  

- 

Final project -------------------------------- 30% 

                                           Total:        100%