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PART
1.
MARKET,
ECONOMY
AND
BUSINESS…………………………………………
9
CHAPTER
1.
MARKET
ECONOMY
AND
BUSINESS……………………………………
9
1.1. Market economy, its principles and proper characteristics………………………….
9
1.2.
Business
–
major
field
of
market
econo-
my……………………………………………..
11
Sum-
mary………………………………………………………………………………………
……..
14
Questions
for
Re-
view………………………………………………………………………………
15
Basic
Litera-
ture…………………………………………….………………………………………
15
CHAPTER
2.
PLANNING
AND
FORECASTING
IN
MARKET
CONDITIONS…….
17
2.1. Objective importance of planning and forecasting in market conditions………..
17
2.2.
Goals
and
tasks
of
planning
and
forecast-
ing……………………………………………
19
2.3.
Normative
bases
of
planning
and
forecast-
ing………………………………………….
22
Sum-
mary………………………………………………………………………………………
……..
24
Questions
for
Re-
view………………………………………………………………………………
25
Basic
Litera-
ture…………………………………………….………………………………………
25
CHAPTER 3. BUSINESS PLANNING IN THE ACTIVITY OF AN
ENTERPRIS….
27
3.1.
Activity
of
enterprise
as
an
object
of
business
plan-
ning……………………………..
27
3.2. Regulation and planning of enterprise activity in the market conditions………..
29
Sum-
mary………………………………………………………………………………………
……..
32
Questions
for
Re-
view………………………………………………………………………………
32
Basic
Litera-
ture…………………………………………….………………………………………
32
CHAPTER
4.
BUSINESS
PLAN
OF
AN
ENTERPRISE
…………………………..……
34
4.1.
Importance
and
tasks
of
business
plan…………………………………………………..
34
4.2
Stages
of
preparing
a
business
plan……………………………………………………….
36
4.3.
Structure
of
a
business
plan……………………………………………………………….
43
171
Sum-
mary………………………………………………………………………………………
……..
45
Questions
for
Re-
view……………….…….…………………………….……………………….
45
Basic
Litera-
ture…………………………………………….………………………………………
45
CHAPTER
5.
PROVABILITY
AND
CREDIBILITY
OF
BUSINESS
PLAN………….
47
5.1. Management of making up a business
plan…………………………………………….
47
5.2. Provision of business plan with re-
sources………………………………………………
49
5.3.
Insuring
the
planning
busi-
ness…………………………………………………………….
50
Sum-
mary………………………………………………………………………………………
……..
53
Questions
for
Re-
view………………………………………………………………………………
53
Basic
Litera-
ture…………………………………………….………………………………………
53
PART 2. BUSINESS PLAN, ITS PARTS AND
MEANING………………………………
55
CHAPTER 6. CHARACTERISTICS OF AN
ENTERPRISE………………………………
55
6.1.
Resume
of
business
plan…………………………………………………………………….
55
6.2.
Analysis
of
an
enterprise
in
market
and
branch……………………………………….
57
6.3.
Valuing
an
enter-
prise………………………………………………………………………..
59
Sum-
mary………………………………………………………………………………………
……..
61
Questions
for
Re-
view………………………………………………………………………………
62
Basic
Litera-
ture…………………………………………….………………………………………
62
CHAPTER
7.
CHARACTERISTICS
OF
COMPANY
PRODUCT……………………….
64
7.1. Complex characteristics of company product and its estimation…….................
64
7.2. Methods of pricing the product……………………………………….......................
66
7.3. Product durabil-
ity……………………………………………………..........................
69
Sum-
mary………………………………………………………………………………………
……..
71
Questions
for
Re-
view………………………………………………………………………………
71
Basic
Litera-
ture…………………………………………….………………………………………
71
172
CHAPTER 8. MARKETING PLAN OF AN
ENTERPRISE………………………………
72
8.1.
Importance
and
functions
of
marketing
plan……………………………………………
72
8.2.
Product
policy
of
an
enter-
prise……………………………………………………………
75
8.3.
Market
estimation
and
learning
consumers‘
needs……………………………………
79
8.4.
Pricing
policy
of
an
enter-
prise…………………………………………………………….
80
8.5. Strategy of product input into the market……………………………...................
86
8.6.
Communicative
policy
and
marketing
budg-
et…………………………………………..
88
Sum-
mary………………………………………………………………………………………
……..
90
Questions
for
Re-
view………………………………………………………………………………
91
Basic
Litera-
ture…………………………………………….………………………………………
91
CHAPTER
9.
PRODUCTION
PLAN………………………………………………………….
93
9.1. Structure of production plan and system of indicators………………..................
93
9.2. Provability of production plan with production capacity…………….................
96
9.3.
Provision
of
production
plan
with
re-
sources……………………………………………
97
Sum-
mary………………………………………………………………………………………
……..
100
Questions
for
Re-
view………………………………………………………………………………
100
Basic
Litera-
ture…………………………………………………….………………………………
101
CHAPTER
10.
ORGANIZATIONAL
PLAN
AND
MANAGEMENT…………………….
102
10.1.
Tasks
and
basic
rules……………………………………………………………………….
102
10.2.
Organization
of
manage-
ment……………………………………………………………..
104
10.3.
Personnel
poli-
cy……………………………………………………………………………..
107
Sum-
mary………………………………………………………………………………………
……..
111
Questions
for
Re-
view………………………………………………………………………………
111
Basic
Litera-
ture…………………………………………….………………………………………
111
CHAPTER
11.
FINANCIAL
PLAN……………………………………………………………..
113
11.1. Importance of financial plan and its basic parts……………………...................
113
11.2. Planning revenue and costs………………………………………….......................
117
173
11.3. Planning cash flows, forecast balance and break-even of the company…………
120
Sum-
mary………………………………………………………………………………………
……..
122
Questions
for
Re-
view………………………………………………………………………………
122
Basic
Litera-
ture…………………………………………….………………………………………
122
CHAPTER 12. EFFICIENCY ESTIMATION OF BUSINESS
PLAN……………………
124
12.1.
Accounting
time
value
of
mon-
ey…………………………………………………………
124
12.2.
Estimation
of
infla-
tion……………………………………………………………………..
126
12.3. Estimation indicators of investment efficiency to implement business plan and
their
meth-
ods…………………………………………………….......................................
128
Sum-
mary………………………………………………………………………………………
……..
135
Questions
for
Re-
view………………………………………………………………………………
135
Basic
Litera-
ture…………………………………………….………………………………………
136
Appendix
1.
Program
on
the
course
―Business
plan-
ning‖…………………………………
137
Appendix 2. Recommendations for instructions using advanced pedagogical technolo-
gies………………………………………………………………………………………
…
143
GLOSSARY……………………………………………………………………………
…………….
148
LIST
OF
BIBLIOGRAPHY………………………………………………………………………
152
174
MAHMUDOV E.X., ISOQOV M.YU.
BIZNES - REJALASHTIRISH
O’quv qo’llanma
Texnik muharrir: O‘ktam Safarov
Musahhih: Mirzaaxmad G‘oyibnazarov
Kompyuterda sahifalovchi: Hilola Mo‘minova
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