Microsoft Azure Essentials Fundamentals of Azure Second Edition e-optimized 5x11 pdf



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9781509302963 Microsoft Azure Essentials Fundamentals of Azure 2nd ed pdf

Azure Notification Hubs 
While Event Hubs allow you to take in millions of events per second, Azure Notification Hubs send 
data in the other direction—they enable you to send push notifications to mobile devices from any 
backend, whether in the cloud or on-premises. With a single API call, you can target individual users 
or entire audience segments of millions of users across all of their devices.  
Push notifications are challenging. In general, the app developer still has to do much of the work to 
implement even common push notification scenarios, like sending notifications to a specific group of 
customers. To make them work, you have to build infrastructure that is complicated and, in most 
cases, unrelated to the business logic for the app.  
Notification Hubs remove that complexity, eliminating the need for you to manage the challenges of 
push notifications. Notification Hubs are cross-platform—they can be used to support Windows, iOS, 
Android, and Windows Phone apps; they reduce the amount of push-specific code you have to put in 
your backend. They are fully scalable, allowing you to send notifications to millions of devices with a 
single API call.  
All of the functionality of a push infrastructure is implemented in Notification Hubs for you. The 
devices only have to register their PNS handles, and the backend can send messages to customers 
without worrying about the platform the customers are using.  


 
236 
CHAPTER 9  |    Additional Azure Services 
 

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