Chapter Summary ………………………………………………... 204
Questions for control and discussion.............................................. 205
Chapter 9. Creation marketing services directed to international market 206 9.1.
Methods of managing international marketing activities ................................
206 9.2.
Principles of marketing services ......................................................................
208
9.3.
Features of Marketing services based on product and market Principles ......
209
9.4.
Features of marketing services based on functional principle………………..
212
9.5.
Foreign experience of creation of marketing services .....................................
213