CHANGING THE BOUNDARIES OF THE FIRM
Throughout the first era of the Internet, management thinkers (Don included) talked
up the networked enterprise, the flat corporation, open innovation, and business
ecosystems as successors to the hierarchies of industrial power. However, the
architecture of the early-twentieth-century corporation remains pretty much intact.
Even the big dot-coms adopted a top-down structure with such decision makers as
Jeff Bezos, Marissa Mayer, and Mark Zuckerberg. So why would any established firm
—particularly ones that make their money off other people’s data, operate largely
behind closed doors, and suffer surprisingly little in data breach after data breach—
want to leverage blockchain technologies to distribute power, increase transparency,
respect user privacy and anonymity, and include far more people who can afford far
less than those already served?
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