A01 chaf6542 06 se fm indd

Searching behaviours 

Approaches to finding 

information vary from directed to undirected.

Secondary key 

A field that is used to link tables, by 

linking to a primary key in another table. See Database.

Secure Electronic Transaction (SET) 

A standard  

for  public-  key encryption intended to enable secure  

 e-  commerce  transactions,   lead-  developed  by  MasterCard 

and Visa.

Secure Sockets Layer (SSL) 

A commonly used 

encryption technique for scrambling data as they are 

passed across the Internet from a customer’s web browser 

to a merchant’s web server.

Segmentation 

Identification of different groups within 

a target market in order to develop different offerings for 

the groups.

 Sell-  side   e-  commerce 

 E-  commerce  transactions 

between a supplier organisation and its customers.

Semantic web 

Interrelated content including data with 

defined meaning, enabling better exchange of information 

between computers and between people and computers.

Z01_CHAF6542_06_SE_GLOS.indd   661

7/22/14   1:39 AM

---

662