A01 chaf6542 06 se fm indd

  Evaluating an organisation’s digital business capabilities 

 Assessment of an organisation’s existing digital business capabilities is a starting point for 

the future development of their digital business strategy. We will see in  Chapter   5    how differ-

ent forms of  

stage models

  can be used to assess digital business capability. An example of 

a basic stage model reviewing capabilities for  sell-  side and  buy-  side e-commerce is shown in 

 Figure   1.13   . This shows how companies will introduce more complex technologies and extend 

the range of processes which are digital business-  enabled. Stage 5 includes social commerce.