11. Why should we hire you?
This is a differentiation question. What you want to tell them is: they'd
be crazy not to they hire you.
Focus on them: You need to only share how you meet almost all the
criteria they seek, and also have two to three additional abilities that they
might not even know they need…yet. They need to know you are a
candidate who can not only meet their needs now, but will also be
valuable for where they want to go in the future.
Are they likely to need another skill set as they grow as a company?
Or maybe you have skills that you noticed are in another job description
they are looking to fill?
You can help out with those deliverables until they find someone (or be a
backup to the person they hire).
Have you been down a path already that they are currently starting?
Having “lessons learned” to offer them is a very strong plus for a job
candidate.
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