Algorithms For Dummies

 

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Keyword stuffing: Implies overusing particular keywords in a page to trick the 

search engine into thinking the page seriously discusses the keyword topic.

 

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Invisible text: Requires copying the content of a page result on top of a 

query into a different page using the same color for both characters and 

background. The copied content is invisible to users but not to the search 

engine’s spiders (which were, and still are, just scanning textual data) and to 

its algorithms. The trick ranks the page with invisible text as high as the 

originating page in a search.