4. Apple
4.1. Apple’s profile
Apple Inc. (hereafter Apple) was established in 1977 and is registered on the NASDAQ Global Select
Market exchange.
110
According to its Form 10-K
111
‘Apple designs, manufactures and markets mobile
101 Ibid., p. 24.
102 Ibid., p. 24.
103 G. Milovanović et al., N. Barac & A. Andjelković, ‘Corporate Social Responsability in the Globalisation Era’, 2009 Economics and Organiza-
tion 6, no. 2, p. 92.
104
OECD-ILO, ‘Overview of Selected Initiatives and Instruments Relevant to Corporate Social Responsibility’, OECD-ILO Conference on CSR,
Employment and Industrial Relations: Promoting Responsible Conduct in a Globalising Economy, Paris, 23-24 June 2008, pp. 5-6.
105 The Walmart Global Responsibility Report 2010 devotes special attention to the importance of women for Walmart.
106 Walmart, ‘Walmart Global Responsibility Report : Social’, 2011, p. 40, <
http://walmartstores.com/Sustainability/7951.aspx
> (last visited
28 November 2011).
107 Ibid.
108 The ICTI CARE Process allows buyers and suppliers to reduce their own auditing of labour standards and redirect their resources toward
factory development and capacity building. Retrieved from Walmart Responsability Report 2011, p. 79. The ICTI Care Process policy can
be found at <
http://www.icti-care.org/process-policies/working-hours-policy-amendment.htm
> (last visited 29 June 2012).
109 Ibid.
110 Apple Inc., Form 10-K, <
http://investor.apple.com/
> (last visited 26 March 2012).
111 According to the US Securities and Exchange Commission a Form 10-K ‘provides a comprehensive overview of the company’s business
and financial condition and includes audited financial statements. Although similarly named, the annual report on Form 10-K is distinct
62
Four Case Studies on Corporate Social Responsibility
communications, media devices, personal computers and portable digital music players, and sells a
variety of related software, services, peripherals, networking solutions, and third-party digital content
and applications’.
112
Its products are sold through Apple’s retail stores, online stores and third parties.
Apple is a world leader in producing innovative electronic goods and technology. In 2011 Apple’s
net sales were estimated at $108.2 million. Its net sales in 2011 increased by 60% compared to 2010.
113
Apple worldwide employs 60,400 full-time people and 2,900 temporary employees and contractors. The
company utilizes outsourcing through the manufacturing of its products overseas; most of the factories
are located in Asia.
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