Раздел.7.ТЕХНИКОЭКОНОМИЧЕСКОЕ
И
ПРАВОВОЕ
ОБОСНОВАНИЕ
ПЛАНОВРАЗВИТИЯ
ТУРИЗМА.
ИНФОРМАЦИОННАЯ
ТЕХНАЛОГИЯ
…..……
…………………………………………………………………………..…9
6
7.1. Понятие и принципы технико-экономического обоснования планов
развития
и
совершенствования
туризма……………………………………….….96
7.2. Сущность и порядок определения пропускных потенциалов в
туристической
сфере……………………………………………………………….99
7.3.
Планирование
использования
трудовых
ресурсов
в
сфере
туризма……...103
7.4.Правовые
основы
развития
и
управления
туризмом
туризмом…………..104
Раздел.8.ПЛАНИРОВАНИЕ
ФИНАНСОВОГО
ОБЕСПЕЧЕНИЯ
РАЗВИТИЯ
ТУРИЗМА
……
…………………………………………………..109
8.1. Финансирование развития туризма и его роль в выполнении планов.
Инвестиционная
политика
и
стратегия
в
области
туризма……………………109
8.2.
Структура
потребностей
и
направления
финансирования
туризма………111
8.3.
Источники
финансирования
туризма……………………………………….113
8.4.
Стимулирование
инвестиций
в
сферу
туризма…………………………….114
Раздел.9.ПЛАНИРОВАНИЕ
ТУРИСТИЧЕСКОГО
РЫНКА
…..………....
118
9.1Туристический
рынок,
его
субъекты
и
особенности
функционирования....118
9.2.Содержание
рыночного
плана
в
сфере
туризма…………………………….122
172
9.3Стратегиямаркетинганатуристическом
рынке….......……………………….124
9.4.Индустрия
и
инфраструктура
туристического
рынка……...……………….126
9.5.
Разработка
программ
продвижения
туризма
и
турпродукта………………131
9.6.
Анализ состояния и проблем функционирования туристического рынка в
Узбекистане………………………………………………………………………..1
33
Раздел.10. ПРОЦЕСС ВЫПОЛНЕНИЯ ПЛАНА И КОНТРОЛЬ ЗА ЕГО
РЕЗУЛТАТАМИ…………………………………………………………………
13
7
10.1.
Этапы
процесса
выполнения
плана…..........................................................137
10.2.
Разработка
рекомендаций
по
выполнению
планов
………………………138
10.3.
Методы
контроля
за
ходом
выполнения
планов
…………………………140
10.4.
Создание туристической инфраструктуры информационной системы
...143
10.5.
Обеспечение
непрерывности
в
управлении
туризмом……………...…...144
Раздел.11.ОСОБЕННОСТИ
ВНУТРИФИРМЕННОГО
ПЛАНИРОВАНИЯ
В
СФЕРИ
ТУРИЗМА…………………………………………………..………..
147
11.1.
Роль,
задачи
и
содержание
внутрифирменного
планирования…………..147
11.2. Сущность, этапы и показатели долгосрочного и стратегического
планирования
фирмы……………………………………………………………..148
11.3. Оценка качества плана, результатов и эффективности его
выполнения..151
СПИСОК
ИСПОЛЬЗОВАННОЙ
ЛИТЕРАТУРЫ.........................................
151
КРАТКИЙ СЛОВАРЬ ТЕРМИНОВ В ОБЛАСТИ И ПЛАНИРОВАНИЯ
ТУРИЗМА……………………………………………………………..…………
15
7
173
174
Contents
Introduction…………………………………………………………….3
Chapter 1 The subject and objectives of “Tourism planning”
course…………………………………………………………………...5
1.1 The role of tourism in national economy………………………….6
1.2 The prospective of tourism development in Uzbekistan…………..7
1.3 The main objectives of “Tourism planning” course……………...10
Chapter 2 Methodical basis and essence of national, international
and in-firm planning in tourism sphere
………………………………….15
2.1 Essence, objective necessity and goals of tourism planning…….16
2.2 Theoretical concepts, methodical basis and principles of planning in
tourism sphere……………………………………………………….20
2.2.1 Complex approach in tourism planning…………………….20
2.2.2 Planning prospective development of tourism……………...21
2.2.3 Prospective and strategic planning of tourism……………...23
2.2.4 The role of community based organizations and community in
tourism…………………………………………………………………25
2.3 Methods of tourism planning……………………………………25
2.4 The methodical basis of business plan development……………27
2.5 Stages and special sides of business plan development of tour
companies……………………………………………………………...30
2.6 Organization economy-planning business in tour firms…….…..36
Chapter 3 Organizational mechanism of tourism
planning…………42
3.1 Bodies system of tourism planning and tourism management in
Uzbekistan……………………………………………………………..42
3.2 Steps of tourism development planning on national, international
and local levels…………………………………………………………43
3.3 Working out of tourism development plans and programs,
maintenance of fulfillment……………………………………………..45
3.4 The main directions and principles of tourism development in
Uzbekistan……………………………………………………………..49
Chapter 4 The types of tourism development………………………56
4.1 The main types of tourism development, their planning and
principles of their monitoring………………………………………….56
175
4.1.1 Resorts……………………………………………………...56
4.1.2 City tourism………………………………………………...58
4.1.3 Specialized types of tourism………………………………...59
4.1.4 Tours based on special motives of tourism types…………...60
4.1.5 Adventure tourism…………………………………………..61
Chapter 5 Strategic sides of tourism planning……………………..67
5.1 The main directions of tourism development policy in
Uzbekistan…………………………………………………………..67
5.2 Structural plans and their essence………………………………..69
5.3 The principles of tourism resource situation……………………..73
5.4 Influence of seasonal period on tourism development…………..74
Chapter 6. Economic, ecologic and social-cultural sides of tourism
development……………………………………………………………83
6.1 Economic valuation of results of tour companies on national,
international and local levels…………………………………………..83
6.2 Planning business on developing tourism profit………………...85
6.3 The types of ecologic effects in tourism development and account
them in planning……………………………………………………….87
6.4 Planning the steps on environment protection…………………..89
6.5 Social-cultural results of tourism action and it‟s
development……………………………………………………………91
Chapter 7. Base tourism development planning on techno-economic
and lawful facts………………………………………………………..96
7.1 Concept and principles of basing tourism development planning on
techno-economic
and
lawful
facts…………………………………………………………………….96
7.2 The essence of transitory potentials in tourism sphere…………99
7.3 Planning of use staff resources in tourism sphere……………..103
7.4 Lawful bases of tourism development and managing………...104
Chapter
8.
Planning
of
financial
guarantee
in
tourism
development...........................................................................................10
9
8.1 Financial guarantee of tourism development and its role in
planning. Investment policy in tourism sphere………………………109
8.2 Consumer needs and the structure of investment in tourism…..111
176
8.3 The sources of investment in tourism………………………….113
8.4 Stimulation of investment in tourism sphere…………………..114
Chapter 9. Planning of Tour market……………………………….118
9.1 Tour market. Its participants and characteristics of action…….118
9.2 Market planning in tourism sphere…………………………….122
9.3 Marketing strategies in tour market……………………………124
9.4 Tourism industry and tour market infrastructure………………126
9.5 Making the programs based on developing tour goods and
tourism………………………………………………………………..131
9.6 Condition of tour market in Uzbekistan and analyze it………..133
Chapter 10. Fulfillment of plans and control its results…………137
10.1 The stages of plan fulfillment………………………………..137
10.2 Making recommendations on plan fulfillment………………..138
10.3 Methods of control plan fulfillment…………………………..140
10.4 Create tourism infrastructure in news system..........………….143
10.5
Guarantee the persistence in tourism management………….144
Chapter 11. Characteristics of in-firm planning in tourism
sphere.147
11.1
The
role,
objectives
of
in-firm
planning……………………......147
11.2 The essence and stages of long term and strategic planning in
firms…………………………………………………………………..148
11.3 Valuation of quality the plans, their results…………………..151
Glossary of tour terms………………………………………………...
177
A.A. Eshtayev, I.A. Axmedov, M.T. Aliyeva
TURIZMNI REJALASHTIRISH
(O„QUV QO„LLANMA)
Muharrir:
Vaxobova М.М.
Texnik muharrir:
Pirmatov Х.
Kompyuterda sahifalovchi va dizayn:
Xaydarov N.
TDIU bosmaxonasida bosildi.
700063, Тoshkent sh., O`zbekiston ko`chasi, 49-uy.
Shartli bosma tabog`i – 11,25
Adadi 500 nusxa
178
179
180,1,178,3,176,5,174,7,172,9,170,11,168,13,166,15,164,17,162,19,160,
21,158,23,156,25,154,27,152,29,150,31,148,33,146,35,144,37,142,39,14
0,41,138,43,136,45,134,47,132,49,130,51,128,53,126,55,124,57,122,59,1
20,61,118,63,116,65,114,67,112,69,110,71,108,73
106,75,104,77,102,79,100,81,98,83,96,85,94,87,92,89
2,179,4,177,6,175,8,173,10,171,12,169,14,167,16,165,18,163,20,161,22,
159,24,157,26,155,28,153,30,151,32,149,34,147,36,145,38,143,40,141,4
2,139,44,137,46,135,48,133,50,131,52,129,54,127,56,125,58,123,60,121,
62,119,64,117,66,115,68,113,70,111,72,109,74,107
76,105,78,103,80,101,82,99,84,97,86,95,88,93,90,91
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