Организации]

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[ВВЕДИТЕ НАЗВАНИЕ ОРГАНИЗАЦИИ] 

Presentation about 

Innovations

 

 

 

 

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Three global megatrends drive innovation today: Everything moves 

faster, everything will be connected and there will be a much higher 

degree of transparency with regards to knowledge. 

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Focus is shifting away from ideas as they are in abundance. Now, the 

front end of innovation is the easier part and the execution is what 

really matters. We have begun the transition phase. 

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Disruption hits much harder and much faster than ever before. You 

can’t plan for disruptive or radical innovation, but you can be sure you 

will be disrupted. 

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How do you understand innovation? What does it mean to you? 

What is the corporate understanding of innovation? 

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The language of innovation and how people understand the term is 

vague and fuzzy at best; dangerous at worst. This can cripple 

organizations. 

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Name three companies to envy for their perceived culture of 

innovation! 

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You can’t copy Apple, Google and 3M. Does it make sense to talk 

about innovation culture? Corporate transformation = Let’s stop talking 

about innovation and just execute! 

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Corporate transformation is key and new thoughts on innovation can 

help ignite this. However, corporate innovators must step up their 

game and be ambitious to play a role in this. 

 

 

 

 

 

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Strong organizations do four things very well: They listen, adapt, 

experiment and execute better than their competitors. 

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What is open innovation? 

 

 

“…a philosophy or a mindset that they should embrace within their 

organization. 

 

This mindset should enable their organization to work with external 

input to the innovation process just as naturally as it does with internal 

input” 

 

Open innovation as a term will disappear in 5-7 years! 

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7 Steps for Open 

Innovation 

 

 

 

 

1. Common Language and Understanding, Motivation, 

Mandate and Strategic Purpose 

2. Assets and Needs 

3. Value Pools and Channels 

4. Internal Readiness 

5. External Readiness 

6. New Skills and Mindset 

7. Communications Strategy 

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Cycle time, money, IPR, conservatism, government regulations and 

internal readiness 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PHARMA 

MEDTECH 

P&G 

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Employees 

Managers 

Suppliers 

Academics / 

institutions 

 

 

 

 

Executives 

Alumni 

VCs 

Startups 

 

 

 

 

 

Business unit 

/ function 

Users / 

consumers 

Government 

 

 

 

 

Competitors 

Inventors 

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InnoCentive 

  Alliances / 

joint ventures 

 

 

 

 

Consortia 

 

 

 

 

 

Supplier 

Summit 

 

 

 

MyStarbucks 

Idea.com 

 

 

 

 

 

CREDIT: OVO Innovation 

Campaigns 

(Comm / Public) 

Entrepreneur 

Day 

Campaigns 

(Comm / Public) 

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Current (open) innovation trends 

 

 

 

 

 

 

 

• the start-up value pool is sizzling hot 

• the big issue is how to scale up open innovation 

• tolerance for failure, experimentation and “smartfailing” are 

growing issues 

• companies are about to upgrade their innovation 

capabilities (some are in for a surprise) 

• Near future: From 1-1 to many-to-many 

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How big companies innovate with SME’s and 

startups 

 

 

 

 

• the mini-bus: who sits where? 

• accelerators and incubators 

• challenges and competitions 

• corporate venture (now with an open innovation mix) 

 

 

 

 

 

 

 

 

 

 

Big companies tap into the potential of small companies 

(execution more than ideas) and they want to become more 

like startups (get their corporate culture infected) 

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Following rules versus breaking rules: Real progress often requires you to 

break / bend rules 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Differing definitions of innovation: Do we speak the same language? 

 

Attitude towards risk: Vested interest versus nothing to protect, everything to 

win! 

Speed of decision-making: Slow, bureaucratic meets rapid, lean = 

tensions! 

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Entrepreneurship is do or die based on market necessity, opportunity 

and ingenuity. Innovation is about strategic choices. Different things = 

different approaches! 

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Innovation as a career choice 

 

 

 

 

 

 

 

 

 

What got you into the game 10 years ago is no 

longer enough! Engineers, pay attention! 

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Horizontal: disposition for 

collaboration across disciplines 

 

 

 

 

Only I-shapes: 

Only T-shapes: 

 

 

“…very hard for them 

to collaborate…each 

individual discipline 

represents its own 

point of 

view…becomes a 

negotiation…you get 

gray compromises… 

The results are never 

spectacular but at 

best average.” 

Vertical: 

depth of 

skill which 

allows to 

contribute 

“Occasionally, we 

have people who 

don’t really have a 

depth of skills, and 

they really struggle. 

They don’t get 

respect from the 

group.” 

 

 

 

Credit: Tim Brown / IDEO 

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  1) Holistic point of view (intrapreneurial skills) 

 

 

 

 

  2) Ability to constructively handle conflict 

 

 

 

 

  3) Optimism, passion and drive 

 

 

 

 

  4) Curiosity and belief in change 

 

 

 

 

  5) Tolerance for / ability to deal with uncertainty 

 

 

 

 

  6) Adaptive fast learner with sense of urgency 

 

 

 

 

  7) Talent for networking / strategic influencing 

 

 

 

 

  8) Communication skills 

 

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No networking culture? No innovation culture! 

- future winners get communities to work! 

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Networking efforts require purpose/direction, training, time and 

commitment/structure. Few executives get this. 

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Great innovators are great 

communicators! 

 

 

 

 

 

 

• View communication in the broad sense – include networking 

and stakeholder management 

• Use a range of communication tools – too few innovators 

know about social media let alone communication in general 

• Develop a strategy for this 

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How many of you are on LinkedIn? Why are you on LinkedIn? What 

about Twitter? 

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Identify 10 keywords / terms and work them on LinkedIn and Twitter. What 

happens? 

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Global megatrends drive innovation: 

faster, connected, transparent 

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Today, innovation is a management 

discipline - not everyone gets it 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PWC report: 

”Two-thirds of the most innovative companies 

say innovation is a competitive necessity compared with 

19% among the least innovative” – If you do not move 

forward, you move backwards. 

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You 

can’t have a strong innovation 

culture without a strong networking 

culture 

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What’s in it for me? The driver for change 

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Great innovators are great 

communicators! 

 

 

 

 

 

 

 

 

 

Will your company become the preferred partner of choice 

for innovation 

– or will your competitor? Communication 

today is also about your innovation capabilities. 

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Timing is key reason for innovation 

failure 

– or success 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Change your stage gate setup, use the “innovation 

refrigerator” and kill the zombies 

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Use open innovation as a vehicle for 

corporate transformation 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Be aware of the “Slow / Quick Death” scenario 

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People first, processes next, then ideas 

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Other things to consider 

 

 

 

• Reward behaviours, not outcomes 

• Educating executives is challenging, but critical 

• Timing is key reason for innovation failure – or success 

• Innovation has to go beyond products and technology; 

think business models, services, processes