Organisational objectives 3 On completing this chapter you should be able to: Know and understand

44 marks, 88 minutes
1.
Analyse 
two
reasons why companies like Caffè Nero and Asda need long-term 
plans
to help them achieve their objectives. 
[8]
2.
a.
Identify 
three
possible aspects of the Turkish consumer market that Caffè 
Nero
might find useful in their strategic decision-making. 
[6]
b.
Analyse 
two
reasons why an understanding of the Turkish consumer market
would be useful to Caffè Nero. 
[8]
3.
Using Ansoff’s matrix, compare and contrast the different strategies being 
adopted
by Caffè Nero and Asda. 
[10]
4.
Discuss the factors that might influence the long-term plans or strategies 
adopted
by businesses such as Caffè Nero and Asda. 
[12]

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Business organisation and environment
60 
1.3
Exam practice question
CORPORATE AND SOCIAL RESPONSIBILITY AT NIKE, INC.
The Nike ‘Swoosh’ logo is one of the most famous corporate 
symbols in the world. Nike, Inc. is an organisation that people look 
to as a leading sports brand and a business that encapsulates US 
corporate power and globalisation.
Nike, Inc.’s mission statement has two elements:
• To bring inspiration and innovation to every athlete in the world.
• If you have a body you are an athlete.
Much of Nike, Inc.’s success is based on the way it focuses on 
consumers in a sporting context and provides products which 
strongly support this. In recent years it has, like many multinational 
companies, suffered from adverse publicity on issues such as 
working conditions in its factories. It has tried to answer its 
critics by becoming a socially responsible organisation and 
communicating this to its stakeholders.
The following is a short extract from Nike, Inc.’s website
(
www.nikebiz.com
) on its corporate social responsibility:
Nike, Inc. shares the widely held view that climate change 
is a serious issue requiring immediate and meaningful 
action across government, industry, consumers and society. 
Nike, Inc. has made cutting greenhouse gas emissions 
across our operations, incorporating sustainability 
into the design of our products and reducing the 
overall environmental footprint a cornerstone of our 
environmental efforts.