Opinion essay



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Source: http://ielts-simon.com/ielts-help-and-english-pr/2011/02/ielts-advice-you-need-ideas-and-opinions.html

  1. Advertising



Positives of Advertising

Advertising is a key part of modern business


Companies need to tell customers about their products Advertisements inform us about the choices we have
Advertising is a creative industry that employs many people Without advertising we would have less choice
Without advertising there would be higher unemployment Advertising is a form of modern art
People enjoy adverts


Negatives of Advertising

Advertising manipulates people


It aims to persuade people that buying a product will make them happier Advertisers focus on selling a brand image
They use glamorous, successful people We now live in a consumer culture
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children
Children can easily be influenced by advertisements. Children put pressure on parents to buy them things


Opinions about Advertising

Advertising should be regulated


Advertising aimed at children should be controlled or even banned Unhealthy foods should not be marketed in a way that attracts children Products that can be risk to healthy should display warnings
In some countries it is illegal to advertise cigarettes on television Warnings must be displayed on cigarette packets
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information or products that are harmful



  1. Animal rights

Arguments for Animal Testing
Animals are used in important scientific research
It is necessary to do medical tests on new drugs
Animal testing helps to advance medical and scientific knowledge
Many important medical discoveries involved experimentation on animals Researchers aim to minimize the suffering that animals experience
Testing for the cosmetics industry is now banned in many countries

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