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Changes in Radio Industry
Today, radio is a bigger business than it was in the beginning in terms of stations, programs, listeners, and dollars, but it has become a supplemental medium with the introduction of the television. It wasn’t always this way. In the 1930s and 1940s, before there was television, radio was the world’s primary medium of entertainment.

The history of radio as a medium of entertainment and information began with a Russian immigrant to America named David Sarnoff. In 1912 while working for American Marconi Company in New York City as a wireless telegraph operator at the age of 21, he heard the faint signal that read “S.S. Titanic ran into an iceberg. Sinking fast.” For the next 72 hours he was the only link between the Titanic disaster and the rest of the world. Three years later David wrote a memo to the vice-president of his company that read: “I have in mind a plan of development which would make radio a ‘household utility’ in the same sense as the piano or phonograph.

By the end of World War II radio had set the entertainment stage for the television industry. Advertising, entertainment programs, and news reporting all gained their momentum in television because of their beginnings in radio. It didn’t take long for television to catch up to and pass the radio industry. Television and radio soon began competing for prime-time hours, the hours after dinner when most Americans wanted to be entertained. Radio had to reformat to fit other needs of its audience.

Today radio is used for transmitting music, religious information, political information, psychology and self-help advice ranging from gardening tips to health advice. During the early morning hours while most Americans are getting ready for work and commuting to their offices, they turn on their radios at home and in the car in order to hear news updates and traffic information. With the increased speed of broadband cable Internet users, it is possible to listen to just about any radio station around the world on the Internet. Since its proposal by David Sarnoff as a means of bringing entertainment into the home, radio has survived and adapted to fit the needs of a changing society. It will no doubt continue to change as the age of digital technology transforms how we bring entertainment into our lives.



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