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A Changing World At Your Fingertips
“Extra! Extra! Read all about it!” were familiar words heard on the streets of New York City in 1833 when a young 22 year old, Benjamin Day, developed the idea of printing newspaper for the masses. People on the crowded streets of New York City heard newsboys yelling the latest news in print available for only a few cents. Within hours thousands of passers-by would read the same article about the day’s news. This young inventor was probably no more aware of the history behind print communications than he was of his own place in history delivering mass media communications for the first time to a watching world.

Centuries before people were crowding the streets of New York City to buy the latest newspaper, the idea of print and even the invention of paper itself were accomplished in the Far East. The Italian explorer, Marco Polo, described the Chinese system of printing and the invention of paper upon his return to Italy in 1295. Soon after paper arrived, experiments with the idea of a printing press were underway.

Many newspapers serve a certain demographic of society. Print communication is usually targeted by social class, occupation, political position, age group, interests and even salary.There are college newspapers, women’s magazines, sports magazines, arts and crafts magazines, international papers, religious magazines, and minority magazines. The circulation of a daily newspaper like the Wall Street Journal is close to 2 million. With the introduction of other news sources, such as the Internet and television, editors have had to find new ways to recapture their subscriber’s attention.

Newspapers progressed through many changes since the early days of Benjamin Day on the streets of New York. They have gone from being censured by the government, to being extremely political and one-sided in content, to becoming politically neutral and marketed instead to different segments of society. The newspaper industry has found a way to survive in the fast technological world of Internet news by adapting its practices of marketing news on the printed page.