Oikos decembar 2020 indd

Figure 1.
Export & Import Values in Creative Sectors (2002-2015 billion $)

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ECONOMICS
153
Source:
UNCTAD, Creative Economy Statistics
Figure 2. 
The Share of Creative Economy Employment in Total Employment
Source: 
Eurostat. 2019. https://ec.europa.eu/eurostat/statistics-explained/index.php?title Culture_
statistics
Creative economies are also seen as a powerful transformer for world economies with the cultural, 
digital and creative changes they provide (Flew, 2012). In this context, the creative economy emerges 
as an economic development model that puts innovation ahead, unlike classical models (Evans, 
2009). On the other hand, creative economies, with the innovations and cultural values they create, 
contribute to the improvement of the life quality of the society and contribute to the development 
of regional economies (UN, 2013). Creative economies, as a new economic development paradigm, 
while bringing out qualitative changes in the manufacturing and service sectors, develop new 
approaches to cope with changing climate and demographic conditions (O’Connor, 2009). For 
example, the fact that museum promotions in the tourism sector are carried out without a guide with 
only technological devices or three-dimensional virtual museum applications reveal a qualitative 
change that increases the effectiveness of the promotion, in another aspect, a cinema or TV series of 
a particular region or territory can contribute to the solution of the demographic problems in that 
region. According to Howkins (2001) the creative economy consists of advertising, architecture, 
arts, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys, TV, radio 
and video games, and requires cooperation with many professions and business lines. The harmony 
between all these is provided by information technologies (IT) digital software and hardware.