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It's becoming increasingly difficult to find a good comment in the social digital world nowadays.
You may immediately think: "Hey, I know how to write a good comment!" – and I'm sure you probably do, in your own eyes. Everybody thinks they're brilliant at writing comments. But are you really?
I receive a reasonable amount of comments on this and my other blogs. Not all of them are publishable. Why? Because they do not come up to par. In other words, most of them are inadequate.
Hang on, this is another wild claim to make! But I've found since the transgression of commenting over to social media in 2014, the standard of interaction and engagement has declined quite considerably.
So people need to be shown, nay taught, how to comment properly again.
But commenting is a natural response, surely?
You would think so, but this doesn't necessarily guarantee the outcome always being suitable.
It's actually quite easy to write a good comment. And yet there are some people who find this difficult, or in some cases, almost impossible.
Maybe it's because they're too busy and don't have the time. They lack both writing and social (!) skills. Or fail to understand the true reasons for interaction and how engaging with friends, followers or even your customers can be beneficial.
And yet all is needed are a few rules. Guidelines, if you prefer. Methods of how and what to do and where. Tips and tricks to make your life easier.
Hey, you went to school to learn how to write, didn't you? But how many of your teachers taught you how to comment? And if they did, could you assure they did this regularly enough themselves and for the right reasons?
What are the elements of a good comment?
Let's start with what needs to go into your comment. Obviously there needs to be a beginning, middle and end. And yet so many comments fail to contain this! Why?
Commenting is a spontaneous act. It is a result of a spur of the moment, and usually done in a hurry and with little thought. Comments are a reaction to what's been read. They are a result of inspiration which comes into the brain at that moment.
Very rarely does a commenter stop, think and consider what needs to be said. This process hinders instantaneous responses. And actually reflecting the impact of the comment, on others and on the contributor, very rarely enters the mind.
This results in an inadequate comment. If it did contain these five sections demonstrated in the infographic below, the outcome would be far more satisfactory for all concerned:
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