Bog'liq digital-business-amp-e-commerce-management-dave-chaffey распознан
Evaluating an organisation’s digital business capabilities Assessment of an organisation’s existing digital business capabilities is a starting point for
the future development of their digital business strategy. We will see in Chapter 5 how differ-
ent forms of
stage models can be used to assess digital business capability. An example of
a basic stage model reviewing capabilities for sell- side and buy- side e-commerce is shown in
Figure 1.13 . This shows how companies will introduce more complex technologies and extend
the range of processes which are digital business- enabled. Stage 5 includes social commerce.