Objectives of knowledge management

3 
Online partnerships. Creating and managing long- term arrangements to promote your online 
services on third- party websites or through email communications. Different forms of partner-
ship include link building, affiliate marketing, aggregators such as price comparison sites like 
MoneySuperMarket (
www.moneysupermarket.com
), online sponsorship and co-branding.
Widget
A badge or button 
incorporated into a site or 
social network space by 
its owner, with content or 
services typically served 
from another site making 
widgets effectively a mini‑ 
software application or 
web service. Content can 
be updated in real time 
since the widget interacts 
with the server each time 
it loads.