Objectives of knowledge management

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Social network sites (SNS)
. Social networks could be considered to be in the previous 
category since they are often supported by advertising, but the influence of social net-
works such as Facebook, LinkedIn and Twitter on company and customer communica-
tions suggests they form a separate category.
Complete Activity 1.3 to consider examples of these different types of site.
Extranet
A service provided 
through Internet and web 
technology delivered by 
extending an intranet 
beyond a company to 
customers, suppliers and 
collaborators.
Social network sites 
(SNS)
A site that facilitates 
peer‑to‑peer 
communication within 
a group or between 
individuals through 
providing facilities to 
develop user‑ generated 
content (UGC) and to 
exchange messages 
and comments between 
different users.
Activity 1.3
Understanding different types of online presence
Purpose
To help you assess how different types of online presence are used for marketing.
Activity
Review the popularity of the different site types in your country or globally. The recom‑
mended information sources are:
● 
Similar Web (www.similarweb.com) or Compete (www.compete.com) site compari‑
son services.
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