Objectives of knowledge management


  Transactional e-commerce sites



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Transactional e-commerce sites. These enable purchase of products online. The main 
business contribution of the site is through sale of these products. The sites also support 
the business by providing information for consumers who prefer to purchase products 
offline. These include retail sites, travel sites and online banking services.

Services- oriented relationship- building websites. Provide information to stimulate pur-
chase and build relationships, particularly where products are not suitable for sale online. 
Information is provided through the website and e-newsletters to inform purchase deci-
sions. The main business contribution is through encouraging offline sales and generating 
enquiries or leads from potential customers, known as lead generation.

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