Objectives of knowledge management

Different types of sell‑ side e‑commerce
Sell- side e-commerce doesn’t only involve selling products online, but also involves using 
digital technologies to market services using a range of techniques (which we will explore in 
Chapters 8 and 9). Not every product is suitable for sale online, so the way in which a website is 
used to market products will vary. It is useful to review these five main types of online presence 
for sell- side e-commerce, each of which has different objectives and is appropriate for differ-
ent markets. These are not clear- cut website categories since any company may combine these 
types, but with a change in emphasis according to the market they serve. As you review web-
sites, note how organisations have different parts of the site focussing on these five functions: