Objectives of knowledge management

1 
Increasing the penetration of ‘access devices’. Approaches include either home access 
through Sweden’s PC Tax Reform, or in public places, as in France’s programme to 
Information society
A society with widespread 
access and transfer 
of digital information 
within business and the 
community.
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Introduction
develop 7,000 access points by a specific year/target date. France also offers a tax incentive 
scheme, where firms can make tax- free gifts of PCs to staff for personal use.
2 
Increasing skills and confidence of target groups. These may target potentially excluded 
groups, as with France’s €150 million campaign to train the unemployed. Japan’s IT train-
ing programmes use existing mentors.
3 
Establishing ‘driving licences’ or ‘passport’ qualifications. France, Italy and the UK 
have schemes which grant simple IT qualifications, particularly aimed at low- skilled 
groups.
4 
Building trust, or allaying fears. The US 1998 Child Online Protection Act used schemes 
to provide ‘kitemark’-type verification, or certification of safe services.
5 
Direct marketing campaigns. According to the report, only the UK, with its UK Online 
campaign, is marketing directly to citizens on a large scale.
Internet governance 
Internet governance
describes the control put in place to manage the growth of the Internet 
and its usage (as discussed at the end of Chapter 3 ). 
Dyson (1998) describes the different layers of jurisdiction. These are: 
1 
Physical space comprising each individual country where its own laws hold.
2 
ISPs – the connection between the physical and virtual worlds.
3 
Domain name control ( 
www.icann.net
) and communities.
4 
Agencies such as TRUSTe ( 
www.truste.org
).
The organisations that manage the infrastructure also have a significant role in governance.
E‑government 
E-government
is distinct from Internet governance. (In Chapter 1 , we noted that e-govern-
ment is a major strategic priority for many countries.) To achieve the potential cost savings, 
some governments have set targets for both buy- and sell- side e-government. In the UK, the 
government’s main target was: 
That by 2005, 100% of dealings with Government should be capable of being delivered 
electronically, where there is a demand.
Although this target is to be applauded, it was not met and we can view this as the 
UK government’s dot- com bubble. Although many services have been created, adoption 
rates tend to be low and the government is having to invest in marketing usage of these 
services. 
In Australia, the National Office for the Information Economy, NOIE ( 
www.noie.gov.au
), 
has created a strategic framework which has the following themes. This summarises the types 
of actions that many governments are taking to encourage e-business within their countries. 
1 
Access, participation and skills – Encouraging all sectors of the community to actively