Objectives of knowledge management

notification
.
Notification
The process whereby 
companies register 
with the data protection 
registrar to inform about 
their data holdings.
technology that shows some ads based on interest categories that you might find 
useful. The following example explains this new technology step by step:
Mary’s favourite hobby is gardening. With Google’s interest- based advertising 
technology, Mary will see more relevant gardening ads because she visits many gar-
dening websites. Here’s how that works: When Mary visits websites that display ads 
provided by Google’s AdSense program, Google stores a number in her browser 
(using a ‘cookie’) to remember her visits. That number could look like this: 114411. 
Because many of the websites that Mary visits are related to gardening, Google puts 
her number (114411) in the ‘gardening enthusiast’ interest category.
As a result, Google will show more gardening ads to Mary (based on her browser) 
as she browses websites that use AdSense.
Answers to activities can be found at
www.pearsoned.co.uk/chaffey
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