Objectives of knowledge management

i-to-i background
i‑to‑i (www.i‑to‑i.com) is an international organisa‑
tion with offices in the UK, USA, Ireland and Australia. 
Twenty thousand people have selected i‑to‑i as they 
travel on ventures to support 500 worthwhile pro‑
jects on five continents and it has also trained a fur‑
ther 80,000 people as TEFL teachers. This service is 
offered through the main site and also through a spe‑
cialist online TEFL site (www.onlinetefl.com) on which 
this case focusses.
The history of i-to-i
The founder of i‑to‑i, Deirdre Bounds, was inspired to 
create the company following a career break which took 
her to teach English in Japan, China and Greece and 
drive a backpackers’ bus in Sydney. The company ini‑
tially started through creating TEFL courses, eventually 
leading to organising volunteer projects.
Since 2003 the company has supported the i‑to‑i 
Foundation, a registered charity committed to provid‑
ing funds to the most needy community and ecological 
projects in the i‑to‑i family. In 2007, i‑to‑i became part of 
the TUI travel group.
Proposition
The main features of the i‑to‑i TEFL proposition are:
● 
International accreditation
: i‑to‑i is externally accred‑
ited by the ODLQC in order to ensure that its courses 
are rigorously monitored and always meet the high‑
est industry standards.
● 
 World‑ class reputation
: i‑to‑i has four offices 
worldwide and it has over 12 years’ experience 
teaching TEFL.
● 
Partnership
: i‑to‑i is preferred TEFL course provider 
for STA Travel, Opodo and Lonely Planet.
● 
Complete student support
: Students receive advice 
on how to get work abroad, how best to prepare for 
their time away and up to the minute advice on cur‑
rent job opportunities.
● 
Highly experienced tutors
: All i‑to‑i tutors have at 
least three years’ overseas teaching experience.
This proposition is backed up by ‘the i‑to‑i TEFL 
Promise’:
1 
We will beat any equivalent and cheaper course by 
150%.
2 
If you’re not entirely satisfied after the first seven 
days, we’ll give you a full refund.
3 
Our experience, our high academic standards and 
the quality of our courses mean that i‑to‑i TEFL cer‑
tificates are recognised by thousands of language 
schools worldwide.
Additionally, i‑to‑i can offer to help students find TEFL 
jobs abroad.