Objectives of knowledge management

Electronic 
commerce 
(e‑commerce) 
All electronically mediated 
information exchanges 
between an organisation 
and its external 
stakeholders.
Activity 1.2 
The most popular apps today 
This can be completed individually or as a group activity comparing popular apps for 
different mobile handsets. Review the most popular apps today, using either the app 
store for your mobile phone or a compilation from an information provider such as 
Flurry, comScore (comScore, 2010) or Nielsen (Nielsen, 2010). 
Questions 
1 
Identify the most popular categories of apps from the top 10 or 20 most popular 
apps, including browser apps such as Google’s Chrome or Apple’s Safari.
2 
Discuss the opportunities for companies to promote their brands or services using 
apps in comparison with mobile sites delivered through web browsers.
Trends update
E‑commerce growth rates
There is an annual growth rate of around 10– 20% in e‑commerce sales in most coun‑
tries: http://bit.ly/smartetailstats. 
What is the difference between digital business and e‑commerce? 
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Part 1
Introduction
When evaluating the strategic impact of e-commerce on an organisation, it is useful 
to identify opportunities for buy- side and sell- side e-commerce transactions as shown in 
Figure 1.4, since systems with different functionalities will need to be created in an organisa-
tion to accommodate transactions with buyers and with suppliers.