Objectives of knowledge management

Mobile commerce
The potential of 
mobile commerce
(m-commerce) is evident from the predictions of Mary 
Meeker, an analyst at Kleiner Perkins Caufield Byers who shares her insights about the current 
state of the Internet in a presentation called Internet Trends (see the link to her insights at the 
end of this chapter). One of Meeker’s bravest predictions from 2008 was that mobile web use 
would surpass desktop web use by 2014, and this is currently on plan to occur at a global level.
The growth in popularity of 
mobile apps
(Chapter 3), from the iPhone store, Google 
Android Play, Microsoft Windows app store and other handset vendors, is another significant 
development in mobile communications. Flurry (2013) released a summary of categories of app 
usage across smartphones and tablets and it showed that 80% of mobile time was in apps rather 
than the browser. You do have to be careful in interpreting this, though, since Facebook, games 
and utility apps will naturally have the greatest time spent and browser use is still significant.
Location- based use of mobile devices is another significant trend as users may use apps or 
browsers while shopping, for example. Related to this activity is location- based tracking of 
goods and inventory as they are manufactured and transported.