Objectives of knowledge management

Facebook’s strategy
Facebook describes the key elements of its strategy in 
its SEC filing as:
1 
Expand global community.
Facebook names spe‑
cific ‘relatively less‑ penetrated, large markets’ such 
as Brazil, India, Mexico and Japan.
2 
Develop social products to provide the most 
compelling user experience.
As with many SEC 
filings of successful Internet businesses, there is a 
clear commitment to user experience. Facebook’s 
approach is based on Insight: ‘To provide the most 
compelling user experience, we continue to develop 
products and technologies focused on optimizing 
our social distribution channels to deliver the most 
useful content to each user by analyzing and organ‑
izing vast amounts of information in real time.’ Smart 
Insights (2012) quotes Andrew (Boz) Bosworth, who 
is the Director of Engineering at Facebook, as saying:
Every day, we run hundreds of tests on Facebook, 
most of which are rolled out to a random sample of 
people to test their impact. For example, you may 
have seen a small test for saving newsfeed stories 
last week.
Other products might require network effects to be 
properly tested, so in those cases we launch to eve‑
ryone in a specific market, like a whole country.