Objectives of knowledge management

Value proposition
In 2013, the Facebook mission is simply to ‘make 
the world more open and connected’. Previously, 
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9
Chapter 1
Introduction to digital business and e‑commerce
Facebook described itself as ‘a social utility that 
helps people communicate more efficiently with their 
friends, family and coworkers. The company devel‑
ops technologies that facilitate the sharing of infor‑
mation through the social graph, the digital mapping 
of people’s real‑ world social connections. Anyone 
can sign up for Facebook and interact with the people 
they know in a trusted environment’.