Objectives of knowledge management

Chapter 5
Digital business strategy
Co‑opetition 
Jelassi and Enders (2008) note that while the five forces framework focuses on the negative 
effects that market participants can have on industry attractiveness, the positive interactions 
between competitors within an industry can have a positive effect on profitability. Examples 
of interactions encouraged through
co‑opetition
include:
● 
Joint standards setting for technology and other industry standards. For example, com-
petitors within mobile commerce can encourage development of standard approaches 
such as 3G, which potential customers can be educated about, and which make it easier to 
enable customer switching.
● 
Joint developments for improving product quality, increasing demand or smoothing 
e-procurement. For example, competing car manufacturers DaimlerChrysler, Ford and 
General Motors set up Covisint, a common purchasing platform ( Chapter 7 ).
● 
Joint lobbying for favourable legislation, perhaps through involvement in trade associations.