Objectives of knowledge management

Competitive environment analysis
External factors are also assessed as part of strategic analysis. We have already considered 
how marketplace analysis can be undertaken to identify external opportunities and threats 
Table 5.4
Capability maturity model of the adoption of e‑business
Carnegie Mellon 
software development 
maturity process
Atos Consulting e‑business capability framework
Level 1 Initial
E-business unplanned.
E‑business initiatives are ad hoc, unplanned and even chaotic. The 
organisation lacks the capability to meet commitments consistently.
Level 2 Repeatable
E-business aware.
Basic e‑business processes established necessary to repeat earlier 
successes but not yet part of planning process. The focus is on developing the capabilities 
of the organisation.
Level 3 Defined
E-business enabled.
Central e‑business strategy and planning process towards a centralised 
model (IT and competencies).
Level 4 Managed
E-business integrated.
E‑business part of departmental and business unit planning. Detailed 
performance measures of e‑business process and applications collected and used for control.
Level 5 Optimised
Extended enterprise.
E‑business core part of corporate strategy, with continuous evaluation 
of digital business improvements enabled by quantitative feedback, piloting innovative ideas 
and technologies.
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Chapter 5
Digital business strategy
for a business in Chapter 2, but here we consider demand analysis and look at competitive 
threats in more detail.
Demand analysis
A key factor driving digital business strategy objectives is the current level and future projec-
tions of customer, partner and internal access and usage of different types of digital technol-
ogy platforms and e-commerce services, This is 
demand analysis
. Using demand analysis is 
a key activity in producing a digital marketing plan (described in more detail in Chapter 8).
For buy- side e-commerce a company also needs to consider the e-commerce services 
its suppliers offer: how many offer services for e-commerce and where they are located 
(Chapter 7, p. 302).