Objectives of knowledge management

Q. Which factors were important to the initial success of Blackcircles.com?
Michael Welch, Blackcircles.com:
At the very beginning it was mainly about hard 
work, determination and not ‘taking no for an answer’. If I’m honest there was no real 
difference between me and the next guy walking down the street – I just wanted it more.
A key factor in the company getting to where it is today, though, was also having a 
strong USP (unique selling point). There were a couple of other companies around at 
the same time with a similar USP and there are now countless smaller operations that 
seem to have modelled their USP on ours.
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Part 1
Introduction
Providing a culture of excellent customer service is an obvious way to go; back 
when you are a new company – at times – it is all you have. When brand awareness is 
zero to slim, you have to work as hard as possible to show the customers at first use 
that you – and in reality you are taking a gamble – that you give a damn and that their 
gamble has paid off. I worked hard to make sure customers came first.