withdrew and started a small paper,
The Globe
, but it was short-lived. He
next went to Philadelphia and assumed the principal editorship of the
Pennsylvanian
. At that time all papers allied themselves to one party or the
other.
Mr. Bennett conceived the idea of an independent paper; one which would
be bound to no party or ring. He accordingly returned to New York for this
purpose.
He was very short of funds, and this fact alone would have
discouraged most young men; not so with this man. He hired a cellar; two
barrels with a board across served as desk on which was an ink-stand and
goose quill. The proprietor of these apartments was not only editor and
manager, but reporter, cashier, book-keeper, salesman, messenger and office
boy. One hour he was writing biting editorials or spicy paragraphs; the next
rushing out to report a fire or some other catastrophe, working sixteen to
twenty hours per day. He persuaded a young firm to print his paper, and he
was thus tided over that difficulty. Most
young men would never have
undertaken such a task, but what would they have done had they, after
embarking in it, been twice burned out and once robbed within the first
fifteen months? Such was the experience of Bennett,
but as expressed by
himself, he raked the
Herald
from the fire by almost superhuman efforts,
and a few months later, when the great fire occurred in Wall street, he went
to the scene himself and picked up all kinds of information about the firms
burnt out, the daring deeds of the firemen, and anything sensational he did
not fail to print. He also went to the unheard of expense of printing a map of
the burnt district and a picture of the Produce Exchange on fire. This
enterprise cost, but it gave the
Herald
a boom over all competitors, which it
well maintains. It was the first paper that published a daily money article
and
stock list, and as soon as possible Bennett set up a Ship News
establishment consisting of a row-boat manned by three men to intercept all
incoming vessels and ascertain their list of passengers and the particulars of
the voyage.
Mr. Calhoun's speech on the Mexican war, the first ever sent to any paper
by telegraph, was published in the
Herald
. At one time when his paper
wished to precede all rivals in publishing a speech delivered at Washington,
for the
purpose of holding the wire, Mr. Bennett ordered the telegraph
operator to begin and transmit the whole Bible if necessary, but not to take
any other message until the speech came. Such enterprise cost, but it paid;
and so it has ever been. Seemingly regardless of expense, bureaus of
information for the
Herald
were established in every clime. 'Always ahead'
seemed to be the motto of James Gordon Bennett, and surely enterprise was
no small factor in the phenomenal success of the
Herald
. The tone, it has
been said, was not always so edifying as that of its contemporaries, the
Post
and
Commercial
, still every article was piercing as a Damascus blade. To
buy one paper meant to become afterwards one of its customers. It was
indeed astonishing what a variety of reading was contained in one of those
penny sheets; every thing was fresh and piquant, so different from the old
Do'stlaringiz bilan baham: