New product development npd


Analysis[edit] Accept Situation



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Analysis[edit]

  • Accept Situation: Here, the designers decide on committing to the project and finding a solution to the problem. They pool their resources into figuring out how to solve the task most efficiently.[5]

  • Analyze: In this stage, everyone in the team begins research. They gather general and specific materials which will help to figure out how their problem might be solved. This can range from statistics, questionnaires, and articles, among many other sources.[5]

Concept[edit]

  • Define: This is where the key issue of the matter is defined. The conditions of the problem become objectives, and restraints on the situation become the parameters within which the new design must be constructed.[5]

Synthesis[edit]

  • Ideate: The designers here brainstorm different ideas, solutions for their design problem. The ideal brainstorming session does not involve any bias or judgment, but instead builds on original ideas.[5]

  • Select: By now, the designers have narrowed down their ideas to a select few, which can be guaranteed successes and from there they can outline their plan to make the product.[5]

  • Implement: This is where the prototypes are built, the plan outlined in the previous step is realized and the product starts to become an actual object.[5]

  • Evaluate: In the last stage, the product is tested, and from there, improvements are made. Although this is the last stage, it does not mean that the process is over. The finished prototype may not work as well as hoped so new ideas need to be brainstormed.[5]

Demand-pull innovation and invention-push innovation[edit]
Most product designs fall under one of two categories: demand-pull innovation or invention-push innovation.[6]
Demand-pull happens when there is an opportunity in the market to be explored by the design of a product.[6] This product design attempts to solve a design problem. The design solution may be the development of a new product or developing a product that's already on the market, such as developing an existing invention for another purpose.[6]
Invention-push innovation happens when there is an advancement in intelligence. This can occur through research or it can occur when the product designer comes up with a new product design idea.[6]

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