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АSOSIY QISM
Self-study 1
Theme: Business leaders.
Task 1. Read the article and make a list of what you think the six secrets of Estee Lauder’s success are.



Task 2. When you start up a business the following are all important. Put them in order from the most to the least important.

Financial backing

A sense of adventure
A business background
Luck
Ambition
A good marketing strategy
Good contacts
Original idea
Hard work


Task 3. Try to find adjectives to describe business and leadership. In addition, make lists of positive and negative.


Positive Negative
Hard-working Lazy


Task 4. Write an essay on the theme “How should be leaders in business”. (At least 150 words)


Task 5. Make a presentation about Business leaders.
Self-study 2
Theme: Advertising

The words “marketing” and “advertising” are often used to describe the same thing, but there are several key differences. The American Marketing Association makes the main distinction: Marketing entails the methods used to identify customer needs and establish the best ways to meet them. Advertising is an essential component of marketing that uses paid channels to promote products and services.When companies advertise goods and services, they pay to place their branding and/or messaging in different locations. Ads are placed on social media, television, billboards, and banners attached to planes flying through the sky. Companies have control over where they place their ads, and it is essential to do so properly and strategically for the best results. Professionals classify advertisements in various ways. For example, Dynamic Marketing separates ads according to the desired end result. Introductory ads focus on creating awareness of a message and work for new product releases. These kinds of advertisements are designed to stir up curiosity, entertain and/or educate. A differentiating ad creates familiarity and shows what makes a product stand out from the competition.

Shared value ads are meant to create good feelings – warm and fuzzy, in fact – by relating to consumer humanity. These can be heartbreaking, hilarious, lighthearted or made to appeal to other emotions. Trial ads come with a feeling of urgency, with time limits that should make audiences feel that they need to act right away. Examples include limited-time discounts and free gifts with purchases.