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particular attention to: 
- competition against existing competitors; 
- threats by new competitors; 
- sales opportunities with suppliers; 
- possibility of consumers to implement their choice and to trade with them; 
- threats from alternative products and services. 
M. Porter highlights three main business strategies for the enterprise, including the 
automobile company, to achieve a competitive edge: 
- aspiration to be a low-cost product for the production of automobiles with the least 
cost in a particular industry and business; 
- strive to differentiate products and services to meet customer needs and needs more 
fully; 
- focusing on key market segments to meet the needs and needs of a particular group 
of consumers at low prices or high quality. 
As an important means of determining the strengths and weaknesses of the 
competitors, you may choose to analyze the consumer's valuation of the commodity. The 
purpose of this analysis is to find out how consumers benefit from the purchase of goods, as 
well as to find out about the company's position among the competitors in terms of a 
number of indicators. 
The use of key marketing strategies by M. Porter in formulating marketing strategies 
for automobile companies is crucial for automobile companies' competitive advantage. 
Our analyses show that foreign literature does not have the unique approach to 
marketing strategy. Particular attention will be paid to the following elements that reveal 
the content of marketing strategies in research: 
- Preliminary analysis of internal and external environment of the enterprise with a 
view to justifying marketing objectives; 
- marketing complex (marketing mix); 
- ensuring competitive reputation of the enterprise; 
- rational distribution of available resources to achieve marketing objectives; 
- The level of marketing expenses required to achieve the goals. 
In our opinion, it is desirable to describe the marketing strategy as follows: marketing 
strategy is a marketing strategy that focuses on selecting targeted segments of the 
consumer, focusing on enterprise and its products, as well as achieving long-term 
marketing goals and based on the results of external and internal marketing analysis. a set 
of long-term marketing decisions on complex elements. 
A good marketing strategy should be developed so that any enterprise, organization, 
or individual entrepreneur can effectively operate in a highly competitive environment. This 
is because marketing is exactly what the product should be manufactured, how to organize 
the production process, who is the product consumer, how the enterprise management 
system should be, the competitors' performance, the strengths and weaknesses of the 
enterprise and competitors, how the product is distributed and responds to important 
questions, such as how to sell it. 
In our opinion, having a full-blown car market, we will find out more about marketing. 
Thus, marketing implies the management of the market in order to meet the needs and 
demands of the consumers and the provision of affordable prices. 
Initially during the industrial revolution, the main direction of the plant's activity was 
production, however, the essence of the conditions changed. During this period, a 
marketing process based on marketing research was formed. At the end of the major 
economic reforms that began in the years of independence, particular attention was paid to 
market and consumer relations and to the principles of market economy. Now it is 
necessary to abandon the concept of market aftermarket and adapt to market conditions 
and conditions. 

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