Multiple choice

1. A marketing director administers a marketing plan.
YOUR ANSWER ________. WHY DO YOU THINK SO? _____________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
2. A marketing plan includes ways to convince shoppers to buy a product.
YOUR ANSWER ________. WHY DO YOU THINK SO? _____________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
3. Gender, age, income, and education are some of the factors that divide the population into different sectors. YOUR ANSWER ________. WHY DO YOU THINK SO? _____________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
4. A survey of mothers indicates that they want to be happy and want their babies to be smart.
YOUR ANSWER ________. WHY DO YOU THINK SO? _____________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________
5. A marketing slogan can have both an explicit and an implicit message.
YOUR ANSWER ________. WHY DO YOU THINK SO? _____________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________