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E ective Leaders Dealing with a Problem

Published by Cory Melton

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Presentation on theme: "E ective Leaders Dealing with a Problem"— Presentation transcript:

1

E ective Leaders Dealing with a Problem

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Assignment 2

E ective Leaders Dealing with a Problem

Group:

Najla #

Lubna #

Nouf #

Aljwhara #

2

Outline Background of the Company The Leader The Problem

Short-term Solution

Long-term Solution

Summary

3

Background of the Company

Amazon.com is an international electronic company. Founded in 1994 in Seattle, Washington, united States

by Je  Bezos. It is the largest online company in the United States.

It started as an online bookstore then the company added other items like clothes, CDs, furniture..

Amazon.com was named after the Amazon River which is also believed to have been named after the female

Greek worriers. Although Amazon is associated with phenomenon things, Bezos decided to use it because

the name would appear high in any alphabetically arranged list.

4

The amazons corporate chain of command :

Chief Executive O cer: the CEO of the company

Director

Chief Financial O cer

Chief Technology O cer

5

The Leader

Je  Bezos was born in Je rey Preston Jorgensen in New Mexico January 12,

He graduated from Princeton with a degree in computer science and electronic engineering.

Je  Bezos owns and controls ten percent of the e-commerce in north America.

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6

leadership styles: He's described as blunt but not cruel .

He takes risks that would motivate the workplace.

Je  encourage open communication among the workplace environment, even if it leads to disagreement.

7

Amazon has seven segment that include amazons corporate hierarchy:

Software development

Retail product management and merchandising

Information technology

Operations and customer service

Finance and administration

Human Resources

Legal operations

8

The problems Competition from other companies such as IBM, Joyneyt

new infrastructure providers such as Google are entering  the  marketing  and  challenging  the  providers  of

amazon.com such AWS hence increasing more problems for amazon.com

Dented public image due to Unethical business practices

Hachette’s lawsuit. Amazon wanted to sell the books produced by this publisher at a reduced prices with the

aim of increasing sales.

Online Competition

9

Short-term Solution

Redesigning Amazon Web Services, in order to make it a faster for the consumers to search and to carry of

transactions.

Reducing costs and advertising themselves as the online bookstore of choice. Which was an advantage over

other retailers such as Wal-Mart stores.

The CEO managed to win the lawsuit , therefore it was a way forward.

10

Long-term Solution

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One  of  the  solutions  was  to  develop  a  foundation  and  establish  their  own  infrastructures  (  Amazon  Web

Services).

Bezos captured the customer’s attention by branding Amazon as a market leader in selling books, he also

branded it as the cheapest bookseller site.

Maintaining its outward and global reach.

11

Summary

Amazon's vision statement is as follows: "Our vision is to be earth's most customer centric company; to build

a place where people can come to  nd and discover anything they might want to buy online." Amazon has

de antly reached their goal.

The company has been in the market for over 10 years under the leading of its founder and CEO Je  Bezos.

Je  Bezos has been able to overcome everything the company went through using his leadership skills and

his understanding of the market.

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