Ministry of higher and secondary special education tashkent institute of finance

9) Outdoor Blank Space Advertising

It is a newer form of advertising which ensures a large reach of audience. Occupying the empty spaces for advertisements is known as space advertising. Examples include the spaces of metros, buses, cabs, flight seats & movie theatre seats (where advertising is done on the removable seat covers) etc. Since a huge number of people use these facilities and they have a long shelf life, they have proved very effective.

10) Online E-mailers

While some have classified this under internet advertising E-mailers have gained a separate category owing to the fact of personalization. The emails sent from companies have a personalized message including a personalized greeting makes E-mailers more effective than most of the forms of advertising. Companies work hard so that mail reaches the inbox of the customer rather than junk mail and thousands of dollars are spent to ensure that.
2. What can you do to motivate a team?
6 - Tips to Motivate Your Team
In the modern realities of a rapidly growing and constantly changing world, many have realized that a motivated team can do much more than the best professionals brought together with insufficient motivation. Therefore, one of the main tasks and skills of the leader was the formation and maintenance of a highly effective team.
As a rule, the team of any successful business has many talented professionals, each of whom has a bright personality, market demand and a set of impressive achievements. Many years of experience working with bright and talented people has made it possible to form a list of the main motivation tools that allow you to keep the team and achieve high efficiency.
1. Money motivation
The most standard tool of motivation is the material component. You need to appreciate the work of the team and pay it accordingly. No matter how loyal and passionate about his work a person is, he always has certain vital needs that require a material resource. It doesn't have to be about salary. There may be bonuses, percentages of sales or other options. But labor compensation must be market-based, and this is the basic rule of motivation.
2. Maintain interest in work
It is important for all professionals to do what they love and develop in it. Interesting work motivates, captivates, inspires. Uninteresting leads to stress, frustration and inefficiency. In this case, the leader (manager) must always take this criterion into account when choosing projects, orders or clients and periodically make a choice in favor of interesting projects, and not projects with high profitability.
From time to time in our company, we, as partners, decide to take on a low-margin project if we understand that it will be extremely interesting and motivating for the team.
3. Investment in development and training
When forming a team, you should always make a choice in favor of people who want to develop. A successful company and a wise leader should not only support such initiatives, but also independently initiate them. Passive people who are not interested in development will lose their value over time, will lose to colleagues who are more active in this regard, and as a result, they themselves will lose competition in the market and within the company.
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Development is both additional education, and professional trainings, and trainings in related areas, and even sports and cultural development. We pay close attention to this and try to organize various kinds of developmental events, from time management training to acting skills.
4. Involving the team in setting goals and making decisions
Any initiatives that “come down from above” tend to take root very hard within the team and are often demotivating. If the manager wants the task to be completed quickly and efficiently, it is necessary to involve team representatives in the formation of the task and the process of its implementation. If the decision was made with the participation of the person himself, the implementation of this decision will always be easier and easier.
5. Trust and respect
Fair criticism is important and necessary, but it should never include elements of disrespect, especially humiliation or insults. A person must feel that he is valued and respected, that the leader recognizes the right to make mistakes, that there is always an open space for discussion and defending one's position.
The employee must have confidence that he can trust that he will be listened to and that his opinion will be taken into account. And there should not be a pathological fear of being “trampled” due to any non-standard idea or even an erroneous approach. Trust must be mutual.
It is important for the manager to be informed on key issues, but it is also important to avoid total control over the execution of tasks. If a person feels trust from the leader, then he will have more responsibility and more motivation to complete the task efficiently. The leader must be able to share their problems, fears, imperfections. This makes it possible to create strong vertical ties within the team on the basis of not only authoritarian, but also emotional.
6. Performance evaluation and feedback
Even the most self-confident person needs support and appreciation for what he is doing. Initiative and enthusiasm shown without feedback will very quickly cease to bear fruit. Often, working intensively and plunging into many problems and tasks, the manager forgets to give feedback to the employee on the results of his work.
In this case, the person receives full information
If you manage a group of people, you must learn to motivate others. If you focus on understanding what motivates other people and how to meet their needs, you will be well on your way to a positive and enlightening experience.
When the basic needs of a person are satisfied, he begins to work for self-satisfaction. For example, if a person is hungry, he will not be able to concentrate on a critical task in which he needs to think. In this case, you should make sure that the person had lunch before giving him the task.
To motivate someone, try the following options:
Treat people well
As a leader, you must treat the people who help you with the utmost respect and kindness. Praise them if they deserve it. You might not know this, but it really helps when you treat people right. It's nice for people to know they're doing a good job and enjoy working with people who treat others well.
Give people responsibility
If you have tasks that can be delegated to others, choose someone to be in charge of them. When a person has responsibility, they are more likely to find motivation to complete the task. Therefore, as part of a group, a person may not feel that his work is important, but when he is responsible for it himself, he understands this. Those in charge also understand that they will also be held accountable for the success or failure of the project.

Be a Good Listener

Nobody likes to feel worthless. Just because you have the final say, doesn't mean you shouldn't get help making an important decision. People like to feel needed. Always keep an eye out and listen to others, and you will be able to motivate your team with your decisions and creative ideas.
Set the right goals
Think carefully about how goal setting will help you motivate others. Don't set goals that are too simple, as your team will quickly reach them and lose motivation and stop progressing. Don't set unattainable goals as your team will quickly lose motivation as they realize they will never reach their goal. Try to set goals that are a little more difficult than the ones you set before.
Take an interest in your team
You may not be friends with your colleagues, but that doesn't mean you can't be interested in them as people. Be open and interested in the team, paying attention to their wants and needs. People are not stupid and understand when their leader cares about them and when they don't, and of course they will be more motivated to work with someone who cares about them.
Keep everyone up to date
Nobody wants to be alone in the dark. Make sure your thoughts and decisions are communicated to the team you are motivating. Naturally, sometimes there are things that may not be worth sharing. You just need to convey information when you are talking about important topics.
As you work to motivate other people, remember that it's important to increase their sense of ownership. You lead a small family, and when each of them is happy, they are motivated to do great things.