Microsoft Word Original docx

MAKE A COHESIVE UPDATE
When you post updates on your social media profile, make sure to keep them 
consistent and cohesive. The title should fit the text, the image, and the call 
to action.
Treat previous updates that obtained a good response from your audience 
as your benchmark. Write an update with the same message to get the same 
response and eventually increase your clickthrough rate.
EXCITE FANS WITH YOUR LANDING PAGE
You owe it to them to give them an interesting landing page. Excite them 
about doing what you want them to do.
For instance, if you want to get their email address and give them a free 
article in return, lead them to a landing page that will give them more 
information about what you expect them to do, reinforce it with another clear 
call to action, and tell them how to complete that action.
If you want more conversions, forge strong relationships with your fans.
Give them more value and expect them to click through.

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